Main Content


Selling Process


Our Selling Process

Preparation and Planning

  • It’s wise to set your goals. Determine why you're selling and what your priorities are, such as the target sale price, timeline, and any unique or specific terms you may need. Our team will assist you in determining the current market value of your home with a free market analysis report.
  • Financial Assessment: Calculate your current mortgage balance, outstanding loans, and any other financial obligations related to the property. Our team can also help you fill out a seller’s balance sheet to give you a hypothetical view of costs and projected return.
  • Home Inspection: Consider getting a pre-listing home inspection to identify and address any potential issues that might affect the sale. It’s always best to address any deficiencies prior to putting your home on the market.

Sell Your Home With Indigo Road Realty

  • Our agents are market experts with incomparable experience in strategic pricing and negotiating. By listing your home with Indigo Road Realty, you have the full power of our agency behind you. That means our marketing, administration and sales force will be working as a unit to get you RESULTS!
  • Our proprietary market research and pricing strategy will help you determine an asking price that aligns with your goals. You may opt for a competitive price to attract more buyers or a higher price to maximize profit.
  • Marketing your home to the largest pool of qualified buyers is the goal. In order to reach our target audience, we utilize cutting edge technology, the power of digital and social media, coupled with artificial intelligence to synchronize our outreach to the strongest algorithm of potential buyers. Online and offline marketing allow us to blanket the marketplace.
  • Once you’ve completed a price strategy session and marketing consultation, you’ll sign a listing agreement with the chosen Indigo Road agent, which outlines the terms of representation, including commission rates and the duration of the listing.
  • Your agent will list your property on multiple listing services (MLS), promote it online, and may use traditional marketing methods like open houses and flyers. Professional Photography: High-quality photos and, in some cases, virtual tours can make your listing stand out.
  • Schedule Showings: Your agent will coordinate with potential buyers and their agents to schedule property showings. If you also prefer open houses, we will schedule a series of them to attract more prospective buyers.

Receive Offers

  • Review Offers: Your agent will present offers to you, including the proposed purchase price, contingencies, and any special terms.
  • Negotiate: Negotiations may require several rounds with buyers to reach an agreement on price, terms, and conditions. You can accept, counteroffer, or reject offers.
  • Acceptance: Once both parties agree on terms and sign a purchase agreement, the contract is binding and your sale will show pending on the MLS.
  • Earnest Money: The buyer typically provides earnest money as a deposit to show their commitment to the purchase. Should the deal terminate during the due diligence period, monies are typically returned to the buyers. The earnest money is placed in an escrow account, and both parties work toward meeting contingencies, such as inspections and financing approval.

Due Diligence

  • During this period the buyer will order an inspection to occur. The inspector will scrub your home down for any deficiencies. Upon completion the buyer will have an opportunity to review the report and come back to you for potential repairs or concessions.
  • The buyer's lender will order an appraisal and the appraiser’s job is to determine the true market value of your home. If the appraiser confirms the contract value, the deal moves on toward closing. Should the appraiser valuation come in lower than contract price, the buyer may want to renegotiate the purchase price.


  • Leading up to closing, a title company will perform a title search to ensure there are no liens or legal issues with the property.
  • Closing Costs are typical for both buyers and sellers. The seller side generally covers agent commissions, title insurance, and transfer taxes. There may be remaining utility or community association fees applicable as well.
  • At settlement, both parties sign the necessary legal documents, and the buyer provides funds to complete the purchase. The deed is then signed and recorded with the appropriate government agency, officially transferring ownership to the buyer.

Post-Closing Responsibilities

  • Notify Relevant Parties: Inform utility companies, insurance providers, postal service and other relevant entities of the change in ownership.
  • Handle Remaining Details: Address any remaining details, such as transferring warranties or keys to the new owners.

It's essential to work closely with your real estate agent throughout the process to navigate potential challenges and ensure a smooth home sale. Keep in mind that the specific details and timeline of each step may vary depending on your location and the unique circumstances of your sale.

Skip to content